Acorus calamus root extract—also known as sweet flag root extract—is a rising star in lash care, prized for its soothing, strengthening, and scalp-stimulating properties.

While traditionally used in herbal medicine, this botanical extract has found its way into modern lash serums and mascaras for its unique ability to nourish follicles and support healthy lash growth.

When it comes to achieving stronger, healthier, and fuller-looking lashes, Arginine is an ingredient that truly delivers. This powerhouse amino acid is often found in high-performance lash serums and conditioning mascaras—and for good reason. Known for its ability to nourish, protect, and strengthen, Arginine supports the foundation of lash health from the root up.

Orbingya Oleifera Seed Oil, also known as Babassu oil, is a hero ingredient in lip tints because it delivers lightweight hydration, a smooth application, lasting comfort all without feeling greasy or heavy.

Rich in nourishing fatty acids and antioxidants, it's ideal for keeping lips soft, supple, and healthy-looking throughout the day.

Biotin, also known as Vitamin B7, is a standout ingredient in lash serums and mascaras because of its ability to support stronger, thicker, and healthier lashes. Long trusted in hair and nail supplements, biotin brings its nourishing and fortifying powers to lash care for visible, natural results.

Biotinoyl Tripeptide-1 is a standout ingredient in lash serums and mascaras because it stimulates lash growth, strengthens lash fibers, and helps reduce lash loss—all in one multitasking molecule. Backed by cosmetic science, it's especially favored for its ability to enhance lash appearance naturally and safely over time.

Theobroma Grandiflorum Seed Butter, commonly known as Cupuacu Butter, is a hero ingredient in lip tints because of its superior moisturising power, rich texture, and skin-repairing benefits. Sourced from the Amazon rainforest, this luxurious plant butter deeply hydrates and protects lips while enhancing the smoothness and performance of lip colour.

Hyaluronate (often seen as sodium hyaluronate, the salt form of hyaluronic acid) is a hydration powerhouse and a hero ingredient in lash serums and mascaras because it helps keep lashes moisturized, flexible, and resilient. Known for its ability to hold up to 1,000 times its weight in water, hyaluronate brings deep conditioning and protection to delicate lash hairs and the lash line.

When it comes to lashes, hydration is just as important as length and volume—and that’s where Hyaluronic Acid comes in. Known for its intense moisture-binding power, this skincare superstar is becoming a must-have in lash products. When added to lash serums and mascara, Hyaluronic Acid helps keep lashes healthy, strong, and looking their best.

Hydroxyethyl cellulose may not be flashy, but it’s a formulation hero in lash serums and mascaras. This plant-derived, water-soluble polymer plays a critical role in texture, performance, and stability—helping your lash products feel smooth, stay in place, and deliver active ingredients effectively.

Myristoyl Hexapeptide-5 is making waves in lash care because of its ability to enhance lash growth, strengthen hair fibers, and improve lash density—all while being gentle on sensitive eyes. It’s part of a new generation of signal peptides that stimulate lash follicles to produce longer, fuller, healthier lashes.

Myristoyl Pentapeptide-17 is one of the most trusted and effective lash-enhancing peptides on the market. This lab-designed compound is a hero ingredient in lash serums and mascaras because it helps stimulate lash growth, strengthen lash fibers, and boost lash fullness—all without irritation or harsh side effects.

Oligopeptide-10 is a powerful, multifunctional ingredient that’s gaining attention in lash serums and mascaras for its antimicrobial, soothing, and lash-conditioning benefits. Originally popular in skincare for acne and barrier repair, it now plays a key role in lash care by promoting a healthy lash line environment—essential for supporting strong, full, and beautiful lashes.

Panax ginseng extract, derived from the root of the ginseng plant, is a hero ingredient in lash serums and mascaras thanks to its powerful ability to stimulate lash growth, improve follicle health, and boost lash strength Used for centuries in traditional medicine, ginseng brings its rejuvenating, energising properties to modern beauty products for fuller, healthier-looking lashes.

Panthenol, also known as provitamin B5, is a beloved ingredient in hair and skincare—and it’s a hero in lash serums and mascaras for good reason. It delivers deep hydration, improves lash strength, and enhances overall lash health, making it ideal for anyone looking to nourish and protect their natural lashes.

Pentylene glycol may not have the buzz of plant extracts or peptides, but it’s a quiet powerhouse—and a hero ingredient in lash serums and mascaras—for its multi-functional benefits. Acting as a hydrator, preservative booster, and penetration enhancer, it ensures both the performance and stability of your lash product while supporting lash health.

Peptides are short chains of amino acids that act as messengers to the skin, helping to boost collagen, enhance firmness, and improve hydration. In lip tints, peptides are hero ingredients because they go beyond colour—they help plump, smooth, and rejuvenate the lips over time, offering both instant and long-term benefits.

Portulaca Oleracea Extract—also known as purslane—may not be the most talked-about ingredient in beauty (yet), but it’s a true unsung hero when it comes to lash care. This powerful botanical is packed with skin-loving nutrients and antioxidants, making it an ideal ingredient in lash serums and mascaras that care for your lashes while enhancing their look.

When it comes to boosting lash health naturally, Pumpkin Seed Extract is a hidden gem that deserves the spotlight. Packed with vital nutrients, antioxidants, and essential fatty acids, this powerful botanical extract is becoming a go-to ingredient in high-performance lash serums and conditioning mascaras. It doesn’t just coat your lashes—it helps transform them.

Serenoa serrulata fruit extract is a multitasking ingredient that supports lash health from root to tip. It nourishes, protects, and encourages fuller lashes—all while being gentle, clean, and plant-based. That’s why it’s quickly becoming a must-have in lash-enhancing products.

Butyrospermum Parkii, better known as Shea Butter, is a hero ingredient in lip tints for its ability to nourish, soften, and protect the delicate skin of the lips. Rich in vitamins A and E, fatty acids, and natural emollients, shea butter ensures your lip tint not only looks beautiful but also feels deeply moisturising and comfortable all day long.

If you're looking to transform the health and fullness of your lashes, Swertia Japonica Extract is one ingredient you need to know. Sourced from a flowering herb native to Japan, this botanical extract is known for its powerful hair-strengthening and scalp-stimulating properties—which makes it an ideal addition to high-performance lash serums and nourishing mascaras.

Tocopherol, better known as Vitamin E, is a powerful antioxidant and a hero ingredient in lash serums and mascaras thanks to its ability to protect, nourish, and strengthen lashes. Its multitasking properties help support healthy lash growth while conditioning and shielding lashes from daily damage.

Vitamin B12 (cobalamin) is emerging as a hero ingredient in lash serums and mascaras thanks to its role in promoting healthy hair growth, cellular renewal, and lash strength. Known for its energizing effect on the body, B12 brings similar benefits to the delicate lash area—supporting fuller, longer lashes from the root.